Why online promotions might not be a good idea

In the digital media, people are relying too much on digital marketing to sell their goods. It can be a good idea, as well as a bad one.

Let’s a take look why

1. Not reaching the right audience

Though digital media can be designed to reach a specific target, there is always a vulnerability for people from wrong niche to stumble upon. Social media is not a healthy place. It can cause negativity if you are not careful enough. In case your product is still novice, it might face the backlash it doesn’t deserve.

2. Physical product

In case you are selling a physical product, you still need to get it delivered. Maintaining such operation might put a dent on your overall deposit. It is better to start your idea locally and build up from word of mouth. This way it would be easier for you and your venture to survive the online stress.

3. Hire a talent

New start-ups/small business can’t hire experts at such an early stage. Relying on social media will not get you to the point you’d expect.

A lot believe just an online presence will kickstart their venture.

Well, sorry to break your bubble, it won’t.

4. Maintenance

Maintaining a social media page is a challenge in itself. Focussing on the operation at your physical store will get you the necessary customers much more easily. It is easy and reliable.

And for most of the people, getting the products from offline stores is a much better option.

Online payments can be another topic that brings a sense of discomfort.

People do not pick it their first option if they have to pay beforehand.

5. Content

Publishing quality content might be another hurdle.

Content writing will put another tab on your long list of maintenance.